19
Windows,
19 wins
19 wins
Now it's your turn.
Step Into the
Maker's Seat.
You've now seen a regular person sit in the seat the big firms have kept locked away for decades — the one that gets paid whether the market goes up, down, or sideways.
You saw the proof. You saw how it works. There's one question left: do you take the seat — or watch number twenty fire from the mark's chair again?
Concierge — first 50 to enroll
Enrollment closes July 23 at 11:00 AM Eastern — the moment the first live session begins.
Take My Seat Now
Protected by two guarantees — 90-day money-back, plus a full year to make it pay for itself
The Whole Story in Ninety Seconds
One quiet move. While the whole world panicked.
If you were with me live, this is what you saw. If you weren't — here's the whole thing in ninety seconds.
April 1st, 2025. The country was holding its breath. Tariffs were coming, nobody knew how bad it would be, and every screen in America was flashing the same one question: which way is the market going to jump?
I wasn't guessing. I made one quiet move the day before the storm and closed the laptop. The tariffs hit. The market lost more money in two days than in any two days in history. And I didn't touch a thing.
Forty-one days later I checked once and closed it out — up $1,445 on a single unit. Same storm. The crowd got smoked. I never broke a sweat. Not because I'm smarter than anybody. Because I could see the hidden rhythm underneath it — the Fear Cycle — and I was sitting in the right seat.
And that was just one in a long, unbroken streak. Every single one is right here — every date, every dollar, nothing hidden.
Every window, since the first one.
$12,789 · 19–0
Each bar = one closed window (one unit)
Green base = a win · zero red, yet
See every date and every dollar
| # | In | Out | Market | P/L | Running total |
|---|---|---|---|---|---|
| 1 | Feb 27, 2025 | Mar 17, 2025 | SPY | +$1,186 | $1,186 |
| 2 | Mar 7, 2025 | Mar 17, 2025 | SPY | +$965 | $2,151 |
| 3 | Apr 1, 2025 | May 12, 2025 | SPY | +$1,445 | $3,596 |
| 4 | Jun 10, 2025 | Jul 3, 2025 | SPY | +$637 | $4,233 |
| 5 | Jun 10, 2025 | Jul 3, 2025 | /MES | +$325 | $4,558 |
| 6 | Aug 15, 2025 | Sep 15, 2025 | SPY | +$660 | $5,218 |
| 7 | Aug 15, 2025 | Sep 15, 2025 | /MES | +$328.75 | $5,546.75 |
| 8 | Sep 26, 2025 | Oct 27, 2025 | SPY | +$818 | $6,364.75 |
| 9 | Sep 26, 2025 | Oct 27, 2025 | /MES | +$337.5 | $6,702.25 |
| 10 | Nov 4, 2025 | Nov 26, 2025 | SPY | +$752 | $7,454.25 |
| 11 | Nov 4, 2025 | Nov 26, 2025 | /MES | +$351.25 | $7,805.5 |
| 12 | Dec 18, 2025 | Dec 29, 2025 | SPY | +$661 | $8,466.5 |
| 13 | Dec 18, 2025 | Dec 29, 2025 | /MES | +$320 | $8,786.5 |
| 14 | Jan 14, 2026 | Feb 2, 2026 | SPY | +$765 | $9,551.5 |
| 15 | Jan 14, 2026 | Feb 2, 2026 | /MES | +$356.25 | $9,907.75 |
| 16 | Mar 2, 2026 | Apr 1, 2026 | SPY | +$795 | $10,702.75 |
| 17 | Mar 2, 2026 | Apr 1, 2026 | /MES | +$351.25 | $11,054 |
| 18 | May 11, 2026 | May 28, 2026 | SPY | +$675 | $11,729 |
| 19 | May 11, 2026 | May 28, 2026 | /MES | +$1,060 | $12,789 |
| 19 windows · one unit each | 19–0 | $12,789 | |||
0
Losses
yet
yet
$12,789
Total, one
unit each
unit each
$673
Average
window
window
One unit per trade. Biggest window $1,445, smallest $320, roughly 10–20 windows a year. Past performance is not a guarantee of future results, and no strategy stays perfect forever. See full disclosures below.
Don Kaufman13th employee at thinkorswim · former head of trading education at TD Ameritrade · 25 years sitting right next to the market makers
I'll be straight with you.
Nineteen for nineteen is almost embarrassing. If I saw a record like that, I'd be a little suspicious too — and you probably should be. So let me say it plain: I can't claim any strategy is perfect, and I won't. One of these is going to lose — maybe number twenty, maybe number thirty — and I'll show you the day it does, same as all the rest. You don't have to win them all — you just have to stay disciplined and follow the plan every time.
And That's On One Unit
Here's what bigger looks like.
Every trade in that record was one unit — the smallest size there is. The bigger your account, the more each window is worth to you. Same single alert, whatever size you trade.
| 1 unit (the actual record) | $12,789 |
| 2 units | $25,578 |
| 5 units | $63,945 |
| 10 units | $127,890 |
These are the same nineteen trades sized up — hypothetical illustrations only, not actual results at those sizes. Larger size means larger risk. Results are not typical and will vary; losses are possible. See full disclosures below.
The Real Reason You've Been Losing
It was never you. You've just been in the wrong seat.
You did the homework. You picked what looked right. You were sure this time — and it went against you anyway. And part of you started to wonder if you're just not cut out for this.
Here's the truth 25 years taught me: every trade has two seats. One seat guesses, hopes, and pays up. There's a name for that one — the mark. It's the bottom of the food chain, where everybody above you takes a cut. That's been you your whole life.
The other seat is the house. The market maker. The one who takes the other side of every trade you make and never has to guess which way the market's headed. They just collect. It's not that they're geniuses — it's the seat. And if losing was about the seat, then so is winning.
You stop being the one paying. You start being the one who gets paid.
You Already Understand This Business
You've paid insurance your whole life. Today you flip to the other side.
Think about it. Car, house, maybe your phone. Every month you hand the money over, hoping you never have to use it. And most months the company just… keeps it. You don't even mind — you're glad to pay. It lets you sleep at night.
That's the business you've been the customer of your entire life. Today, for the first time, you sit on the other side of the desk — the side that collects.
Just ask Warren Buffett. Being the one who collects — not the one who pays — is one of the most profitable businesses in America, and he built his whole empire on it. You know the little GEICO gecko from all those commercials? That's his. His insurance operation grew from $39 million in 1970 to more than $170 billion today. He calls it the most important business he owns — and he's not the guy buying the policy. He's the guy collecting.
A few days a year, the stock market runs the exact same play. People get scared, they overpay for protection — and someone calm collects it. From now on, that calm someone can be you. Same idea Buffett got rich on.
Why This Market. Why Right Now.
Most people are running from the fear. Run toward it.
When the world gets scared, protection gets expensive — and the person calmly selling it keeps the money. That's the whole business. And fear isn't going anywhere. As long as the Fed stays uncertain, as long as the headlines keep flaring up, the window keeps opening — every three to four weeks, ten to twenty times a year.
The more uncertain things get, the more overpriced that protection becomes, and the more each window is worth. Most people feel the fear and overpay. You'll see it coming and be the calm one on the other side.
And there's always a next one coming. The window keeps opening — number twenty is out there, then twenty-one, then twenty-two. Get in now and you're in the seat when it does. Keep sitting where you are, and it fires from the mark's chair without you — same as every one before it.
The Whole Thing
Three steps. That's it.
Twenty-five years of work comes down to this. Not 27 charts. Not a dozen markets. Three ideas, in order.
1
The Fear Cycle
Underneath everything the market does there's a rhythm — jumpy, then calm, over and over. Fear swells up and the price of protection gets overpriced. Almost nobody knows it's there. The market makers run on it.
↓
2
The Tree Trigger
One tool that watches the fear for you, day and night, and lights up gold the moment the window cracks open. That's a full desk of pros' worth of work, done quietly — so you nail the timing without staring at a screen. No Trigger, no trade. You sit on your hands and wait.
↓
3
The Xmas Tree
One simple options move — you collect the overpriced premium up front, then follow the plan to the exit. It's the gift that keeps on giving.
Wait for the signal. Make one move. Walk away. That's the whole discipline.
Why No Other Service Can Hand You This
Every other service has you guessing which way to go.
Stock picks, hot tips, alerts — twenty different ways to bet on direction. You're still the one making the call. Still the mark, just busier.
This is the only one that puts you in the house's seat, where you're not guessing at all. And it all runs on one thing — the S&P 500. That's where the fear runs deepest, so that's where the premium is fattest and most reliable. It's the most traded market on earth, so you can always get in and out clean, and a basket of 500 companies can't blow up the way a single stock can.
The best part: you can trade it in miniature. Some of the trades in the record are done in the micros — a mirrored, smaller version of the exact same S&P trade, so you can size every trade to whatever's comfortable for you. Smaller position, same move.
Picture Your Next Twelve Months
The alert hits your phone. Then you go live your life.
Ten to twenty windows a year — one every three to four weeks. Here's your entire job, all four steps of it:
The alert lands in your inbox, spelled out — where to get in, and where to get out. You place the trade exactly as written. Then you close the laptop and go live your life. And you close it out when I say.
No charts to stare at. No screen to watch. No guessing. If you can follow a recipe, you can do this. A year from now, you could be looking at your own version of that record — window after window, each one handed to you.
Hypothetical illustration. Individual results will vary and may include losses. See full disclosures below.
Real Members. Real Results.
It's not a one-time fluke.
I've closed three Xmas trees now, and they've each made me around 60% — about $455 in under a month. It works.
— Nicholas A., Texas
Three separate windows. Not one lucky trade — the same calm move, over and over.
Woke up to find my Xmas tree had closed overnight for a 50% gain. I'll take it.
— Eric S., Florida
This isn't day-trading. Good — neither of us has time to stare at a screen all day.
I just closed an Xmas tree for a 100% gain — $400 — on a trade I put on about two months ago.
— Lutz H., Germany
You can start small, and you can do it from anywhere in the world.
These are individual member experiences and are not typical. Your results will vary and may include losses. No result is promised or guaranteed. See full disclosures below.
Introducing...
The best thing I've built in 25 years.
Same dead-simple thing you watched all day — the Tree Trigger spots the top of the Fear Cycle, the Xmas Tree is the one move — now done for you. Here's everything that comes with your seat.
Xmas Tree Trade Alerts
10 to 20 of my best Xmas Tree trades a year — every time the Tree Trigger fires. Each one spelled out: where to get in, where to get out, exactly what's at risk. And I tell you why I'm taking it, so you learn the pattern while you ride along.
Retail value$2,000
The Tree Trigger Indicator
The same tool you watched me use today, loaded right onto your own charts — so you see the window forming for yourself. It tells you when to sit down, and when to do nothing.
Retail value$997
The Live Masterclass
Five weeks, live, with me — not a recording. Never traded an option in your life? We start from zero, and the trades come to you ready to place. You don't need to understand every nut and bolt to make money with this — no more than you need to be a mechanic to drive a car.
Retail value$2,997
The Private Trading Room
A seat right next to me all year long. Watch me build the trade, live, every time the window opens. You're never doing this alone, and you're never guessing what I'd do.
Retail value$1,000
Priority Email Access with Don
A straight line to my inbox. A question about a setup, a trade, anything at all — ask me anytime.
Retail value$1,000
Monthly Market Updates
Where I see the Fear Cycle heading, what the windows are looking like, and how to think about the month ahead — every month.
Retail value$1,000
Quarterly Strategy Huddles
A live sit-down every quarter to review what worked, sharpen the discipline, and keep you calibrated and improving.
Retail value$1,500
Summer enrollment only · first 50
The Todd Sweet Concierge
Your own concierge: Todd Sweet, my right-hand man — a seasoned Chicago options trader who's lived in these trades for years. A question about a setup, a trade, anything at all? He's your guy, one-on-one, any time you need him. This is the first time I've ever included it — and it's only for the first fifty people.
Retail value$497
Total value
$10,991
Your Price Today
$10,991 at retail
$1,995
for the whole year
about $5 a day
or pay by the quarter at $995 — but the window opens 10 to 20 times a year, so the year keeps you in the seat for every single one. Paying by the quarter runs close to $4,000 for the same twelve months. Almost everyone takes the year.
You're not paying $1,995 for a course. You're paying about $5 a day to sit in the market maker's seat alongside someone who spent 25 years next to it — and to get the chance to participate in a trade that can be potentially extremely lucrative, every time the window opens.
Take My Seat Now
Two guarantees · concierge for the first 50 · closes July 23, 11 AM ET
You're Covered — Twice
Two guarantees, not one.
The 90-Day Money-Back Guarantee
Get in, look at everything, watch me place the next trade with your own eyes. If it's not for you, send one email inside 90 days and you get every dollar back. No hoops. No questions. The risk is on me, not on you.
The One-Year Performance Guarantee
Follow the trades for a full year. If you don't make back what you paid for the program, show me your results and I'll refund the difference. Twelve whole months to decide — after you've seen it work.
Refund requests to support@theotrade.com.
The First 50 Get Todd
50
Concierge spots with Todd. That's it.
The concierge is the one thing I can't hand everybody. Todd's one person — he can only look after fifty people one-on-one and still give each one real attention. So the first fifty to enroll get him. That's the whole reason for the cap, nothing fancier than that.
And this is the only time it's on the table. Once the first fifty are full, Todd's full for good — the concierge won't be back in a future round. This summer enrollment is it.
The Questions I Know You're Asking
Let's be real about it together.
How big an account do I need?
Straight answer: to trade this the right way in a regular account, you'll want at least $10,000 in it. Good news for a lot of you — if you've got an IRA, it's very likely already past that. And the micro version isn't about needing less money; it's about putting a smaller position on the same trade while you find your rhythm.
How much am I risking on each trade?
You decide your own size, and every alert spells out the full plan — where to get in, where to get out, and how to manage it. You're never in a trade without knowing the plan going in.
How do I know this isn't hindsight?
You watched every one of the nineteen windows — every date, every dollar, straight out of the brokerage account. Real fills, real dates, real confirmations. And I told you plainly: the record won't stay perfect, and I'll show you the day one finally loses, same as all the rest.
Can I really run this in a retirement account?
Yes — and most strategies you can't. This one is structured to qualify for a retirement account, where a lot of more aggressive approaches aren't allowed. In a regular account every winner gets taxed that year; inside an IRA it compounds untouched, and in a Roth it can grow tax-free. (This isn't tax advice — check with your own advisor.)
Never traded options before?
Good — no bad habits to unlearn. The five-week live Masterclass starts you from zero, and the trades come to you ready to place. You're never staring at a blank screen. You don't need to be a mechanic to drive the car.
Only the first 50 get Todd?
Todd's one person, so he can only look after fifty people one-on-one the right way. That's why the first fifty to enroll get him. And this is the only time it's on the table — once those fifty are full, Todd's full for good, and the concierge won't be back in a future round. This summer enrollment is it.
This Is Bigger Than One Trade
For 25 years I watched the same handful of people take all the winnings.
While regular folks paid up and blamed themselves. It was never their fault. It was the seat.
You've lived the mark's seat your whole life — guess, hope, pay up, and every loss feels like one more proof you're not cut out for this. Do nothing, and it's another year at the bottom of the food chain: same seat, same story, still handing your money to everybody above you.
Or you do it a different way — from the seat at the top. Same you. Same money. Same brain. The only thing that changes is the seat you sit in. I'd like to hand a few of you the better one.
Two Seats. Which One Do You Take?
The mark, or the market maker.
The Mark
- Guesses which way the market will jump
- Overpays for protection when everyone's scared
- Bets on direction and hopes it goes their way
- Glued to the screen, sweating every tick
- At the bottom of the food chain, paying everyone above
The Market Maker
- Never guesses direction — just collects
- Gets paid when everyone else is scared and overpaying
- Collects premium up front and follows a plan to the exit
- One move, then closes the laptop and lives their life
- Sits in the seat at the top — the house
The next window is already here. It fires with you, or without you.
Ready to Take the Seat?
Here's everything you're stepping into.
- The alerts, the Tree Trigger on your own charts, and five live weeks with me
- A private trading room and a direct line to my inbox all year
- Monthly updates and quarterly strategy huddles
- Todd Sweet as your one-on-one concierge — first 50 only
- Two guarantees — 90 days to get every dollar back, plus a full year to make it pay for itself
- $1,995 for the year (about $5 a day), or $995 by the quarter
One more thing, and I want to be straight about it: there may well be a future enrollment someday. But the concierge won't be in it. Todd fills up at fifty and stays full — so this is the only round that ever comes with him.
The doors close July 23rd at 11 AM ET, when the first live session starts. Get in before then and you're there for number twenty. Wait, and you watch it go by.
Take My Seat Now
Concierge for the first 50 · closes July 23, 11 AM ET
Be the market maker.